RAID uses Universal Google Analytics to track information about its visitors including demographic and interest-based data. This information helps us understand our audience and tailor our website and marketing communication for an optimal user experience.

RAID and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and anonymous identifiers to determine visitor’s age and demographics. When someone visits a website that has partnered with the Google Display Network, Google stores a number in their browsers (using a “cookie“) to remember their visits. This number uniquely identifies a web browser on a specific computer, not a specific person. Browsers may be associated with a demographic category, such as gender or age range, based on the sites that were visited.

As always, we respect your privacy. We only use cookies for information that is not personally identifiable.

Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You may opt out of Google’s use of cookies by visiting Google Ads Settings. You can also learn more about opting-out of Google Analytics by using the Google Analytics Opt-out Browser Add On.